Entrepreneurial
Journey
Whilst working in the fashion industry and living in Hong Kong, New York and London, I have experienced many different nuances in fashion. This naturally inspired my own sense of style and identity, which has in turn influenced the brand vision.
British style contributes eclectic and unexpected individuality. Asian silhouettes bring about playful and contemporary structure. And the confident attitude of New York drives a modern feminine edge.
The vision is to create stylish, contemporary silhouettes made from luxurious fabrics that transcend the seasons. Balanced between formal and casual, our garments go far beyond the basics to reflect your natural confidence and presence.
Beauty Through Presence
Everybody has felt the affect of someone with unique style and presence. These people have an unexplained aura, a powerful magnetism which they emit effortlessly.
Style isn’t born out of a beautiful item of clothing, style is how an item is worn, what it’s worn with and the confidence of the wearer. Style only comes to those lucky enough to be truly comfortable in their own skin.
It’s these very people that inspire my design process. Every piece has been crafted for those who aren’t ruled by trends, but know instinctively what they love and what represents the embodiment of their external personality.
Collaboration
at the Core
My journey in the fashion industry has lead me to work with the world’s key production markets. My best product has come from the best collaborations.
A combination of driving fabric innovation and a respect for different cultures, skills and perspectives means every garment has been nurtured by many minds.