Ready to Wear
Revenue Growth & Brand Expansion
Over the past three years, I spearheaded the introduction of AMSALE’s ready-to-wear category, building a collection designed to extend the brand beyond occasion dressing and create long-term commercial longevity.
What began as an expansion initiative quickly grew into a major revenue driver, with RTW scaling to represent 50% of the business. I led the collection across creative direction, product development, merchandising, and market strategy while growing partnerships with Saks Fifth Avenue, Neiman Marcus, Bloomingdale’s, Nordstrom, Moda Operandi, and AMSALE’s DTC channel.
The result was a strategically diversified business that introduced a new customer to the brand while reinforcing AMSALE’s position within the luxury fashion space.
